Newland, Tarlton - Africa's first luxury brand

Established in 1904, Newland, Tarlton & Co. is Kenya’s oldest luxury brand.


Roosevelt on safari with Newland TarltonNewland & Tarlton invented the concept of luxury mobile tented safaris and set a standard for excellence among the world’s elite travelers that has never been surpassed. Like its contemporary brands – Louis Vuitton, Hermes, Burberry, and Holland & Holland – Newland, Tarlton & Co. is synonymous with understated luxury, superb attention to detail, and timeless style.

Today, the word ‘SAFARI’ inspires visions of exotic travel, exceptional comfort, and the alure of romantic adventure. It was Newland & Tarlton who first created that image. It was Newland & Tarlton who first brought the concept of luxury safaris to the world. And it is the Newland, Tarlton & Co. brand that still epitomizes the rich heritage of the Golden Age of Travel in Africa and celebrates Romance as a Destination.

In a marketing world full of misleading “spin” and invented back-story, the N&T brand remains the real deal: authentic, evocative, and classic.

Newland, Tarlton Safaris and Expeditions

Newland, Tarlton & Co. Luxury Products

Newland Tarlton writing table and  chairThe Newland & Tarlton Furniture Collection

Hand-crafted from salvaged mahogany, leather, and hand-forged brass by the furniture makers Prizmic & Brill.

The Newland, Tarlton & Co. Furniture Collection, is featured at Ol Donyo Lodge, Kenya, Lukula Selous Safari Camp, Tanzania, and Zarafa Camp, Botswana as well as in many private homes. Prizmic & Brill have created furniture for Six Senses Hotels, Blake’s Hotel in London, Sabora Plains Camp, Tanzania, and the Hotel Jerome in Aspen, CO.


Other Newland, Tarlton & Co. luxury products in development include:

  • Safari Clothes
  • Luggage
  • Fashion Accessories

Newland, Tarlton & Co. is a registered trademark owned by Donald Young Safaris, Inc.